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Understanding ethical guidelines is crucial for private investigators primarily because it helps them avoid legal troubles. Ethical standards provide a framework that dictates the acceptable boundaries of investigative practices, ensuring that private investigators operate within the law and uphold the integrity of their profession. Adhering to these guidelines allows investigators to conduct their work in a manner that protects the rights of individuals and maintains public trust.

When private investigators follow ethical guidelines, they are less likely to engage in activities that could lead to legal repercussions, such as invasion of privacy, harassment, or obtaining evidence through illegal means. By being aware of and adhering to these standards, they can navigate the complex legal landscape of their profession more effectively, reducing the risk of lawsuits or criminal charges that can arise from unethical practices.

While promoting fair competition is a positive aspect of ethical behavior, the primary reason for understanding these guidelines is to safeguard against legal issues. Unethical practices, as mentioned in one of the options, run counter to the purpose of ethical guidelines, and marketing abilities, while important, do not encapsulate the fundamental necessity of complying with ethical standards to avoid legal complications in investigative work.